Increasing the audience for your site's blog can be difficult so here are some helpful tips we put together. Get in touch if you think we can help you with your blog.

Our client Timberland Ireland are about to open at Austins - the World's Oldest Department Store! and we wish them all the best with it :)

The Ambassador Restaurant, one of Cork’s oldest and finest Chinese Restaurants have just sent out a Newsletter using our very own FMG Ezine Manager.

You may have noticed that Google has undergone a dramatic facelift over the past number of months and even weeks. Its now placing more emphasis on all types of media/web content such as images, video and even twitter feeds.

We have been receiving a fantastic response to our FMG Ezine Manager which was highlighted in our special feature Newsletter "Connect With Your Customers And Boost Sales" sent out earlier this week.

Navigating around the backend of your Google Adwords Account can often times result in a lot of head scratching. The Ability to tinker and tweek so many settings can sometimes be overwhelming and make the end user forget what exactly they were trying to do in the first place.

Web Statistic reports can often times leave those people reviewing the report scratching their heads if they are unfamiliar with the terms being thrown about. One of the most common requests we receive from our clients when they are reviewing such data, whether be it Google Analytics or AW Stats, is what do these terms actually mean?
 
Well..to clear up some confusion, the following are some helpful explanations of the most common terms.

A client recently asked me what type of open and click through rates they should expect from their ezine campaign. In general if you have a good, clean email list and relevant, interesting content then you can expect open rates between 15% and 30% and click through rates of 1% to 6%.

So, if you feel your campaign can perform better have a look at the tips below and make sure your next campaign follows these guidelines.

So you want to monitor your websites activity eh?! Curious to gain an insight into which of your WebPages is performing the best? Then you need to start thinking about web tracking tools.  These powerful apps can keep a keen eye on your incoming and outgoing traffic and provide a wealth of helpful stats at your finger tips.

Many of these tools have been available for quite some time, such as webalizer, but without doubt the most intuitive and concise to use has to be Google Analytics.

Something which always lingers in the back of every site owners mind is "how can I can get my website to appear higher up in the Google rankings ?".
Unfortunately there is no simple solution for this. Google use spiders or Google bots to crawl the web and gather website data, everything from hyperlinks to Alt tags and then use a series of complex algorithms (& magic) to ultimately determine a sites page ranking. Some SEO (Search Engine Optimisation) companies may claim they can improve your sites ranking dramatically but as quoted from the Google SEO site - "No one can guarantee a #1 ranking on Google".