I must admit, I was one of the first people to dismiss
Twitter as a bit of a fad when it was released about 3 years ago, but nobody can deny the attention and remarkable number of users it has gained since its inception. Tweeting has become a buzzword in the last year and certainly a landmark in
social media. So does it live up to all the hype?! In a way, yes and used effectively, it can act as a powerful marketing tool for your business.
Key Advantages
- Gives you the ability to reach out and engage with literally millions of people.
- It’ s ease of use. You can send Tweets via your mobile phone, updating your Twitter page and even your website if you have a feed setup.
- One of the main advantages of Twitter as a social media, is the fact that its in real time – and as a result it offers up to the minute information sometimes ahead of other sources. This means you may get feedback on a tweet (post) from any of your followers (who maybe clients) within literally seconds.
How Your Business Can Use It
Listening
Often overlooked, sometimes just sitting back and listening to what your competitors and clients are saying via Tweets can provide you with ideas on how to develop your business and can give a better insight into where you should be focusing your attention.
Communication
It allows you to promote your products, services and achievements to a huge audience. You could for example have a special offer running that you want to bring to peoples attention. This could be done via a simple tweet with a link back to your website containing the special offer.
Highlight Positive Feeling
If some of your staff members are tweeting about how exciting their current project is, its obviously going to have a positive impact on the companies name. Unfortunately, this can also work the opposite way!
Building Contacts
By following the right people, Twitter can help lead to important industry contacts and potential clients. It can sometimes allow companies to engage directly with high profile people that would never have been possible in the past, thus avoiding the cold phone calls and never replied to emails.
Using its search function it’s possible to find other like minded individuals enabling you to share information and develop working relationships with.
Twitter is all about communication and engaging people, and with so many members, it’s offers an incredible platform to engage with like minded people (companies), share opinions and find out what people want.
Our Next Article will focus on how to use Twitter, along with a list of some helpful tools to make tweeting even easier!
We can provide advice on how you can increase your
Social Network Presence and help nurture an online community. Call us on +353 (0)21 4834666 or
contact us online and bring your content to life!!
Twitter Website:
http://twitter.com
Jaclyn, is Managing Director and Founder of Fireball Media. She has overseen hundreds of site launches for clients ranging from small start-up companies to large international corporations.
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