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the fireball blog

Jan
2010
Twitter For Your Business: Part 2

Our last Article - Twitter For Your Business: Part 1 discussed the key features of Twitter and outlined how it can be used as an effective marketing tool. In this article we will focus on simply getting started with Twitter. The article also provides a brief introduction to some of the most helpful tools that can make tweeting even easier.

Sign Up

  • Go to www.twitter.com and click on “Get Started – Join!” to setup a new account.
  • Next you will need to setup your profile and choose a background from the list provided. It is a good idea to upload your business logo as your profile pic. Also ensure to enter your websites name along with other important info such as your location.
  • Next you will need to build a network. Twitter has a handy feature that allows you to import email lists. It also has a powerful search tool - search.twitter.com – to help discover other like minded people or businesses. It’s at this stage you can decide who you wish to follow.


The Basics...

Following
If you are following somebody in Twitter , it basically just means you are listening to them. If  they make a tweet (or post) – it will appear on your page or Tweet Feed for you to read.

Tweeting
To make a Tweet or post in Twitter – all you need to do is go to your profile page and just type in the box provided. Remember that Tweets are limited to 140 characters, so choose your words wisely!

ReTweeting
To retweet just means to repost somebody else’s Tweet on your feed.  This is very important for your overall success on Twitter as it helps to promote your fellow Tweep (or follower) . Use the '@'  before their username to link the username to their profile.

Twitter For Your Mobile
Twitter was designed with mobile phones in mind, hence the 140 character limit.  If you are lucky enough to have an iPhone, then sending tweets is a breeze with the Twitter App. Tweets can also be sent via SMS Text Message. You can find more detailed info on how to use Twitter on your mobile here.


Helpful Tools

Recently a large number of applications have emerged to make life a little easier for the Twitter Community. The following is a list of some of the most useful ones on offer:

Tweetcloud
This great little program allows you to determine the main type of content a user tweets so you can decide if you wish to follow them or simply run for the hills!

Twitter Grader
Twitter Grader measures the strength of your profile by adding up your “followers and followings” and ranking your Twitter page numerically against other pages.

Tweetdeck
A third party client that helps you manage your tweets by Organizing your windows into three panels; tweets, replies, and Twitter profile.

Twibs
Business directory for businesses on Twitter.

TinyURL
Very helpful tool that enables you to shorten long urls so you can squeeze more characters into your Tweets.


Some Great Twitter Links To Get Started With...



Good luck Tweeting!!!

We can provide advice on how you can increase your Social Network Presence and help nurture an online community. Call us on +353 (0)21 4834666 or contact us online and bring your content to life!!

Dominick Murphy

Dominick is Fireball's jack of all trades. He's been part of the team since 2007 and has always been focused on great design, usability & SEO.
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