Navigating around the backend of your Google Adwords Account can often times result in a lot of head scratching. The Ability to tinker and tweek so many settings can sometimes be overwhelming and make the end user forget what exactly they were trying to do in the first place.
The aim of this article is to offer a brief overview of the tiered structure that exists within a Google AdWords Account and to help clarify its basic layout.
First of all, it’s important to note that there are three levels to a Google AdWords account:
account, campaign, and ad group.
Account Level
The account is associated with a unique email address, password, and billing information.
Campaign Level
The Campaign Level of your account offers you the ability to choose your daily budget, geographic and language targeting, Google Network distribution preferences, and end dates You can create a maximum of 25 campaigns per account.
Ad Group Level
Ad groups, on the other hand, allow you to create the actual ad, ad text, choose keywords, set maximum cost-per-click (CPC), and landing page destination URLs. Each ad group has its own set of keywords and placements. If you create multiple ads in an ad group, the ads will rotate. Each campaign can contain up to 100 ad groups.
Ads
You can have a total of 50 ads per ad group
Organising campaigns and Ad groups
There are literally hundreds and thousands of ways you can configure your campaigns and the ad groups within them. You may for example have a music store that also sells DVDS in which case you may to set up separate campaigns for the different product areas.
For example it might be a good idea to setup a music campaign with Ad groups like Rock, Pop, Jazz etc. The DVDs campaign could then have separate Ad groups for Drama, Horror, Action etc.
If the store wished to target a specific Geographic Location such as the UK, then it would be best to setup a separate campaign with various Ad groups related to UK products inside.
Separate ad groups, may be created whenever you'd like to set different maximum CPCs for keywords or if you wish to trigger specific ads with certain keywords.
It’s important to think of how you wish to structure your account from the outset so you can manage it more efficiently and ensure it’s based around your business needs.
To talk to us about getting your Google Adword Campaign up & running, call us on +353 (0)21 4834666 or contact us online, we’d love to be involved in your project.
Dominick is Fireball's jack of all trades. He's been part of the team since 2007 and has always been focused on great design, usability & SEO.
Find Out More »
Comments
There have been no comments made on this article. Why not be the first and add your own comment using the form below.
Leave a comment
We moderate comments so be polite, stay on topic and try to add value to the conversation.
* A valid email address is required however we will not share this with anyone.