The Client - Bucas
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Bucas - Home of the Intelligent Horse Blanket. Since their establishment in 1981, Bucas have developed all of their products with the well being of horses and horse owners in mind. They have merged experience and know-how from different countries and markets which has resulted in Bucas pioneering the development of the "Intelligent" horse blanket.
The Brief
When we first met with the team at Bucas we realized the overwhelming desire for improvements - not only to the visual aspects of the site, but to its functionality. Bucas had more content than any of its competitors, but users found it difficult to navigate. The strength of their product line was lost behind a cluttered homepage. The brief was to highlight the products to their best advantage and to emphasize the uniqueness of the brand.
What We Did
- Original Design
- the key element to conveying information in an engaging manner
- Customised and Updateable Google Maps
- users can easily find their nearest retailer
- Essential E-Marketing Package
- ensure good search engine rankings and run reports on vital stats
- Dual Language Integration
- a German language version of the site allows users from one of their largest markets to get the full experience
The Result
The website launched in September 2009, with a great response from Bucas and users alike. The clear navigation and emphasis on the products has helped Bucas reach more customers and clients than was possible previously.
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