The Client - Carry Out
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Carry Out Off-Licence was launched by the GWL group (Galvins Wholesale Ltd) in 2003. Six years later, it represents the largest off licence operation in Ireland with over 60 owned or franchised stores nationwide offering consumers a consistently high quality range of wines and spirits.
The Brief
Carry Out’s growth meant that they needed a complete redesign of their original site with expanded functionality. The new site needed to be able to cater for three distinct users: the customer, people wishing to join the franchise, and a login for the franchisees. Focus on their wide range of products including wines, beers, spirits, champagnes, gifts and special offers was imperative along with ease of navigation. Carry Out also wanted to provide an easy to use online facility for locating any of their 60 stores.
What We Did
- Original Design
- The key element to conveying information in an engaging manner
- 3 Distinct Portals
- To clearly distinguish information for Customer, Franchise, Franchisee
- Tiered Product Listings
- Users can view a complete list of products by category as well as detailed product descriptions.
- Product Filter System
- Enables the user to easily find and research the products they want. Particularly useful for those interested in the huge choice of wine available.
- Easy To Use Store Locator
- Store contact details, services available and interactive maps so customers can find a Carry Out the store nearest to them.
- Essential E-Marketing Package
- Ensures optimal search engine rankings and ability to view and analyse vital visitor statistics.
- FMG Ezine Manager
- Gathers vital user information, allowing the client to communicate efficiently with their customers.
The Result
The resulting site offers a wealth of information to all three of its user types
demonstrating that Carry Out are clearly embracing the online world in 2009.
Customers can now easily browse all of their products and view detailed descriptions regarding their origin, volume, alcohol content etc., find their nearest store and view any special offers currently available. For those wishing to join the franchise, the site provides detailed requirements, store drawings and the process involved in setting up a new store, all presented clearly and concisely.
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