The Client - Fitzpatricks Garage Group
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Since its foundation over 57 years ago, Fitzpatricks Garage Group, with its focus on genuine excellent service, honest and transparent dealing, great products and committed staff, have grown dramatically and successfully. Over the last 5 years Fitzpatricks have invested significantly in re-developing all their Sales and After-sales facilities to become one of the most advanced and progressive motor groups in Ireland. With further expansion planned, Fitzpatricks today employ 110 excellent people and have a turnover in excess of €80 million.
The Brief
We spoke extensively with the team at Fitzpatricks to determine the goals of the new site. Fitzpatricks mission was to advance the group brand while reinforcing the range of vehicle brands and locations they cover. They were also keen to capitalise on new technology and forward the use of customer interaction.
What We Did
- Original Design
- the key element to conveying information in an engaging manner
- FMG Speedway
- allow customers to browse and enquire about used car stock
- FMG Ezine Manager
- gather vital information and communicate efficiently with customers
- Essential E-Marketing Package
- ensure good search engine rankings and run reports on vital stats
- Customised Dealer Templates
- tailored Toyota and Lexus dealer templates to strengthen the group brand
The Result
The resulting site helped position Fitzpatricks Garages as a leading force in the motor industry in the Leinster region. Rather than a simple redesign of site, the update puts power in the hand of the customer, allowing them to browse through the available cars and find what they are looking for easily and quickly. After only 6 months since relaunch, fitzpatricksgarages.ie is already proving the advantages of redevelopment, with almost 10,000 visitors.
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