Its no secret that Social Networking is currently one of the most explosive and exciting areas of the web. Websites such as Facebook, MySpace and Twitter have literally millions of registered users tweeting and updating their statuses at alarming rates!
We always aim to keep pace with the latest social networking trends and are fully aware of the marketing potential they can offer. The following is a short overview of the most significant networking tools that currently exist and how you can use them to build your business presence online.
Facebook
Facebook is a social networking website that allows registered users to create profiles, upload pictures and video, post messages and generally interact with other users online.
Facebook is aimed at those who want to keep in touch with those they already know in "real life". However it is also fast becoming a platform on which businesses are promoting their products and services and creating a community of followers or fans.
Facebook currently has over 250 million active users worldwide and is steadily increasing. With so many people using the site, it obviously provides a powerful stage for marketing. Have a look at our own Facebook Page - this will give you a basic idea of what is involved. Send messages, make friends and gain fans, create applications, post news feeds, interact with groups, sell online, set up events, start an ad campaign - all of these tools help gain you exposure for your business.
We can help you set up your business Facebook book page and advise you where to go from there. How about setting up setting up a social Ad (similar to Google Adwords, only the Ad will be displayed within Facebook), so you can promote specifically to your target market. We can also integrate a Facebook badge or widget into your website that can show your last status update or list of fans.
Twitter
Everybody from Presidents to comedians seem to be tweeting these days. Twitter is one of the newest phenomenons that is taking the world by storm. It enables a user to post a small message to their page (limited to 140 characters) and then subscribers known as followers can view this update on their own page.
There is huge potential for reaching a large audience with Twitter. Knowing how to leverage this potential will be what makes your experience with Twitter worthwhile. Ask us what we would suggest for your business, we can help you decide what the best approach is. For example, you could use Twitter as a micro blog on your site - your twitter posts are displayed directly on your website. There is more to Twitter than meets the eye however - get in touch and we can go through your options with you.
MySpace
MySpace is another social network similar to Facebook.
It is a favourite of the music industry and encourages artists to promote their music and live performances on their page. Another difference between MySpace and other social networks is that you can give your page a customised look and feel. This gives flexibility, however sometimes the results are not so easy on the eye. If you are a musician and want to put your best foot forward on your MySpace page, give us a call and we could help you streamline your page and get it standing out from the crowd.
Need Advice?
We can provide advice on how you can increase your Social Network Presence and help nurture an online community. Call us on +353 (0)21 4834666 or contact us online and bring your content to life!!
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