Email Marketing as the name implies, is the use of email to send out your marketing messages. Do you have a product or service you wish to highlight to your customers, or how about a special offer or event you wish to bring to peoples attention? Email Marketing provides an inexpensive means for you to get that message directly to their inbox with the aim of increasing sales, informing your customers and reinforcing your brand.
Building a targeted list of subscribers for your Email Marketing Campaign is absolutely vital to its success. Emails gathered from your very own customers and people you have met in business provide a great starting point for a list. After that you can grow your list by getting people to subscribe via your own website.
In order to get started with an Email Marketing Campaign, you will need an ezine (newsletter) template.
An Ezine? What’s an Ezine? In simple terms an Ezine is an enhanced email or digital newsletter sent to a list of subscribers. However, in real terms an Ezine is so much more than that. It is a powerful marketing tool that allows you to target your audience directly and engage them with your business or product. An Ezine could be anything from a simple newsletter to an interactive viral marketing phenomenon!
Ezines are not spam. They are a targeted and trustworthy marketing tool
An Ezine is also one of the best ways to highlight new products or special offers to your customers. But one of the main fuctions of an Ezine to drive traffic to your site and keep your customers coming back for more. It is important to note that Ezines are not spam. They are a targeted and trustworthy marketing tool that will be beneficial to both your business and your customer.
There is a subtle art to designing Ezines, ensuring the right balance of information and calls to action, while ensuring each one displays correctly regardless of the recipients email client. We have the experience and expertise to ensure your Ezine campaign is a success.